In today's world of emails and impersonal electronic responses where has the heartfelt thank you gone? Up in smoke, I guess? As our would becomes more digital we often forget about the little things in life and focus on the big fast paced things happening on our computers.
When was the last time you gave or received a thank you card? Did it make you stop and think about that person or the gift/ kindness you did for them? Think about harnessing this emotion with your customers. Thank you cards are a great way to retain customers. Once a new customer comes in and places an order (no matter how big or small) remind that new customer that they are special to your business and you appreciate them coming and doing business with you. A simple card in the mail is a great way of alternative marketing instead droning on TV and radio to get new customers remind the old ones that you are here for them and care. Showing you care about your specific customers can blossom in to great word of mouth showing that you are customer oriented. Returning customers are what keep businesses humming think about dropping a customer loyalty coupon in the card and look for that customer to walk in the door in the next few weeks.
Response time counts when sending out your note, on average a sending the card within a couple of days will properly convey your gratitude.
Here are a few different opportunities to thank people:
• A new client/customer
• Existing client/customer who gives you a new project
• Someone who makes a referral to your company
• A peer who gives you helpful advice
• As a follow-up after a meeting or phone call
• For a job well done by an employee, vendor, or associate
• When someone shows you a kindness
Oh and, Thank You for Reading!
